IMDEX Asia is a bi-annual global event dedicated to maritime naval defense, bringing together elite attendees and showcasing the latest innovations. Experia Events extended this project our way as they were very satisfied with the creative management of Rotorcraft Asia and Unmanned Systems Asia.

PROJECT INFO

We conducted thorough research and quickly identified a lack of cohesive event branding, with visuals and advertising not aligning. Our goal was to create a consistent visual brand presence by crafting a positioning message, visual design language with a set of guidelines that comes together to capture the event’s essence.

This approach was successful, leading to our continued work on IMDEX Asia, where the dynamic brand identity we created became the backbone for future events, solidifying its status as a top-tier global exhibition.