Subaru Forester

Brand Activation, Creative Strategy, Direction and Planning, Production Oversight

Regional Launch Campaign

Launch of the new Forester, with the latest EyeSight technology and minor exterior updates. The Forester is also the vehicle for the departure away from previous function/utility-focused messaging.

PROJECT INFO

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Campaign Film and Assets

Agency: Fiftyfull

Creative Director: Vanessa Heng (Fiftyfull)

Production: Shooting Gallery Asia

Director: Cheong

Branded Content (Subaru Asia)

Art Director: Leo Leuterio

Copywriter: Chay Teves

Senior Designer: Lee Ahyoung

Subaru Asia Ambassador: Tyen Rasif

Social Media

Team: Joey Kum and Jolin Ong (Subaru Asia)

Influencers: @porschapiwat and @armarmarm

PR Agency: Touch PR

My role: Brand Activation, Creative Strategy, Direction and Planning, Content Creation, Production Oversight, Social Media Marketing

Campaign TVC

Live Larger - Subaru Forester Official TVC

Campaign Assets

Brand Activation

Regional Launch at Subaru Serithai Showroom in Bangkok, Thailand.

Subaru Asia's Keeping You Safe x Ambassador Tyen Rasif

"Keeping You Safe" performed by Tyen, Subaru Ambassador of Subaru Asia, is composed and produce in line with the "Safety" brand message during pandemic times for product feature educational content. It creates a stronger connection between the brand and its audience, making the brand message more impactful and resonant.

Content Marketing - Testimonial - Survivor Series

News headline: M'sian man suffers only superficial injuries on his leg after collision with truck.

“I may not have made it to my wedding on 30 November if I was not driving a Subaru Forester. I am glad I drive a Subaru and I am grateful it has saved my life. That is why I immediately placed an order for the new Forester, just two days after my accident.”

We reached out to Jacky and he kindly agreed to share his story with us.

Social Media Strategy (Thailand)

Leading up to Bangkok’s Motor Expo, we launched a cheeky campaign called ‘เอาอยู่ - I can handle it,’ playing on the dual meaning of the phrase to highlight the Subaru Forester’s safety and versatility. Porsche and Arm, long-time collaborators, took to the streets to engage the public and create behind-the-scenes content at our Bangkok factory, culminating in an invitation to visit the Subaru booth at the Expo.