InterContinental Singapore

Brand Strategy, Art Direction, Concept Development, Packaging, Project Oversight, Partnership, Collaboration

Brand Activation, Festive Campaigns

Following the success of Holiday Inn Atrium’s Mid-Autumn campaign, the team from InterContinental Singapore—also part of the IHG portfolio—approached us for their festive campaign. This marked the beginning of a joyful and fruitful partnership.

Branded

Lunar New Year

MICE

Festive Campaigns

Brand Activation

InterContinental Singapore x Nanyang Academy of Fine Arts

Man Fu Yuan Inspires | Creative Collaboration, Educational Outreach, and Brand Activation.

One of the most gratifying outcomes of earning trust in my vision is the opportunity to go beyond the brief. This inspired the collaboration between InterContinental Singapore and the Nanyang Academy of Fine Arts (NAFA), providing students with a valuable project to enrich their portfolios. I crafted the competition framework, coordinated with NAFA, and offered creative direction on behalf of the hotel. The result was a campaign that seamlessly merged educational engagement with brand enhancement, creating a unique and culturally resonant experience.