Subaru Forester GT Edition

Brand Activation, Creative Strategy, Direction and Planning, Production Oversight, Social Media Marketing

Regional Launch Campaign

We introduced a bespoke Forester with sportier, rugged exterior enhancements. My vision? An atmospheric, sensorial, and visceral campaign reflecting a driver unbound by limits—with a twist. Think of it as the ‘Forester GT Edition de Parfums.’ .

PROJECT INFO

Campaign Film and Assets

Agency: Fiftyfull

Creative Director: Vanessa Heng

Production: Smallshop

Director: Caleb Huang

Executive Producer: Zhiyun

Branded Content (Subaru Asia)

Art Director: Leo Leuterio

Copywriter: Chay Teves

Senior Designer: Lee Ahyoung

Production team: Digital Impact (Thailand)

Subaru Asia Ambassador: Tyen Rasif

Review: Ashely Koh (Mr Chia SG)

Social Media Team: Joey Kum and Jolin Ong (Subaru Asia)

Influencers: @may_6reen (SG) @siulim (MY)

My role: Creative Strategy, Content Creation, Production Oversight, Social Media Strategy, Influencer Marketing

Campaign TVC

Live Larger - Subaru Forester Official TVC

Bronze - Creative Circle [Gong] Awards 2023

Campaign Digital Assets

Campaign Digital Assets

Brand Activation

Subaru Asia's Keeping You Safe x Ambassador Tyen Rasif

This video was quite well-received by the team and dealers in Thailand as it featured landmarks of Bangkok. I received a lot of requests for localised content to be produced in their countries.